Looking at other successful instagram accounts has been a great source of research for me and how I can push my personal fashion account.
I have chosen to look at @lucytiffney on instagram as her account is very successful and she has over 57k followers. Her account is very bright, and you can instantly see her style through the images she uploads. She ensures to include images of her work, which form a strong brand identity, and she has a mixture of videos, photographs and instagram TV. The account clearly shows that she is a print/ interior designer, as she includes murals, tea towels and her home design projects. It connects to the viewer at a personal level, as they may aspire to have a home like hers, which is can easily be achieved with her wallpaper. There is a clear explanation and link to her shop in her bio and her profile picture shows who she is straight away.
Overall this is a great account, and the way she uploads and keeps a story continuing throughout her instagram is what inspires me and my account the most.
Chloe J Fashion 